YouTube at Music Festivals
We partnered for the 2nd year in a row with Untold and Neversea to bring more YouTube magic to the music festivals. The two festivals are among the biggest in Europe, with more than 380,000 visitors for Untold and 240,000 visitors for Neversea.
- YouTube Music became the Official Music App of the festivals
- Livestream on YouTube of the most popular performances (e.g. Armin van Buuren live at UNTOLD Festival 2019)
- Special YouTube lounge in backstage where top YT Creators interviewed the Artists
- Festival offline activations with Samsung x YouTube Premium