CURRENT WORK
Head of Marketing for Google and YouTube in Romania
• Ads Marketing: Help companies and agencies grow their business online;
• Consumer Marketing: Connect users with our products (Search, YouTube, etc.) and launch new ones in Romania (YouTube Premium/ Music/Kids, Google Pay, Stadia);
• Grow with Google: Support the growth of the digital and startup ecosystems (Google for Startups, Google Atelierul Digital, Google for Education, etc.);
• Regional: I also work with my regional (CEE) colleagues on a few projects, mostly on Startups and AI;
Tech Builder and Investor
• Angel investing via Accel Starters;
• Working closely with tech startups (AI, Enterprise, Consumer);
[digital] Human
• This blog & social media accounts;
• Conferences & Talks (Digital Transformation, AI, Marketing);
• Media Appearances (YouTube, TV, Press);
SELECTED PROJECTS
2020
• Partnerships: Google for Startups | AdvancingAI
• Product Launches: Google Pay | Google Stadia| Eroii Internetului
• Programs: Grow Romania w. Google | Online Safety | Googleversary
• Online events with top advertisers and agencies (Retail Month, YouTube Select, E-Commerce masterclass, and others)
2019
• Partnerships: Techcelerator | YouTube & Untold | YouTube & Samsung
• Product Launches: YouTube Music and Premium | Market Finder
• Programs: Design Thinking | Innovate with Google Atelierul Digital | Grow with Google: Accelerate Romania’s Digital Economy
• Events with top advertisers and agencies (Retail Academy, Digital Bootcamp, Unicorns, and others)
2018
• Partnerships: YouTube Partnership with Untold and Neversea
• Product Launches: Google AdWords Express
• Programs: Google Atelierul Digital for Developers | Google Hubs In Tech Universities
• Events with top advertisers and agencies (Digital Bootcamp, Unicorns, and others)
2017
• Scaled BlaBlaCar regionally